Bianca Pettinicchi
Creative Direction / Art Direction
Multifaceted Creative
Hi! I’m a medium agnostic art director with both agency and in-house experience. I love nothing more than concepting and crafting great ideas - be it a broadcast or TikTok campaign, IRL stunt or branded merch line for gen-z . I’ve done it all and am eager to continue to keep learning through my peers and clients.
Where I’ve spent my time
Freelance Creative ACD/CD
April 2023 – Present
Clients
- Neutrogena (at Colina Group)
- Chipotle (client side)
- Smirnoff Ice (at Wheel House Labs)
Senior Creative at Chipotle Nov 2020 – April 2023
Senior Creative at CAA Marketing / Observatory Feb 2016 — Nov 2020 Los Angeles, CA, USA
Senior Art Director at Trailer Park Sep 2015 — Jan 2016 Los Angeles, CA, USA
Permalance Art Director at TBWA Chiat Day Oct 2013 — Aug 2015 Los Angeles, CA, USA
Associate Art Director at Digitas Sep 2012 — Aug 2013 Boston, MA, USA
Art Director/Designer at ICON Worldwide Jan-May 2012 Buhler, Switzerland
When I’m not in front of my computer
Fancy Things
2022
CANNES LIONS
Silver - Film Lions: Online Film | Retail
Silver - Film Craft Lions: Post Production | Animation
Bronze - Film Lions: Culture and Context | Corporate Purpose & Social
Bronze - Film Craft Lions: Production | Achievement in Production
Bronze - Digital Craft: Form | Motion Graphics Design & Animation
Shortlist - Film Craft: Production | Production Design / Art Direction
Shortlist - Film Craft: Production | Use of Licensed / Adapted Music
Shortlist - Entertainment Lions for Music: Excellence in Music
Shortlist - Entertainment Lions: Audio-visual Branded Content | Fiction Film
Shortlist - Entertainment Lions: Talent | Film, Series & Audio
Shortlist - Entertainment Lions: Talent | Digital & Social
Clio
A Future Begins - Chipotle
Gold - Film Craft (Animation)
Clio
A Future Begins - Chipotle
Bronze - Branded Entertainment & Content
Annie Award
A Future Begins - Chipotle
Winner
2020
FAST COMPANY 10 MOST INNOVATIVE COMPANIES
VCA Pet Friendly
Observatory named number five for our film series for VCA
AdAge Creativity
Target Star Wars Toy Trailer Remake
Editors Pick - Article here
Brand Film Awards US
VCA Pet Friendly
Comedy Honoree
2019
CLIO AWARDS
BONOBOS #EvolveTheDefinition
Silver_Fashion/Beauty
WEBBY AWARDS
BONOBOS #EvolveTheDefinition
Honoree_Video: Viral
Honoree_Advertising, Media & PR: Best Cause Related Campaign
Nominee_Video: Fashion & Lifestyle
Winner_Webby For Good | Video: Fashion & Lifestyle
THE ONE SHOW
BONOBOS #EvolveTheDefinition
Merit_Interactive & Online: Websites
BRAND FILM FESTIVAL
BONOBOS #EvolveTheDefinition
Official selection/Winner_Viral
USA TODAY + BRAND FILM FESTIVAL
BONOBOS #EvolveTheDefinition
Nominee_USA TODAY’S Audience Award for Top Viral Film
2019 Streamys Brand Awards
VCA Pet Friendly
Honoree_Branded Content: Series
2018
YOUTUBE AD OF THE YEAR - that Rewrites the Rules
BONOBOS #EvolveTheDefinition
Winner