SHARE THE FORCE

Client: Target 2019
It doesn't matter where you live, or the age you are - we all speak Chewbacca.

Star Wars fandom is more than a hobby - it’s a way of life. But it’s hardly one-size-fits-all. The Star Wars tribe transcends boundaries of age, gender, geography, and time, creating diversity in how and why people participate.

And when Star Wars fans get together, they become expressive. They share their love of the films with one another, yes, but they also share of themselves. They wear their fandom badges proudly. Ever ask a Star Wars fan to talk about Star Wars? “Sharing” is an understatement.

We created a campaign for Target (#ShareTheForce) that is a celebration of the diverse Star Wars fandom and an invitation for every guest to share their excitement for the Rise of Skywalker to galaxies near and far.

Role: Lead creative from concept through production