Bianca Pettinicchi
Creative Direction / Art Direction
Leave It On The Road
Client: Leave It On The Road 2019
I have been a rider, supporter, designer and recruiter for a non profit organization, Leave It On The Road. We organize epic rides with purpose to raise awareness and funds for the fight against cancer. We partner with great brands who share our values, we plan challenging rides, and then we tell the story of our journey via social media. I have designed two identities, one for the first all women's ride from Joshua Tree to LA and a second for a week long bike tour through the country side of Japan.
