Bianca Pettinicchi is...
a marketing and advertising creative / art director, designer, concept developer and visual storyteller
ROLE MODELS NOT MALE MODELS
We wanted to position men's fashion brand, Bonobos, as a source of inspiration for modern men, highlighting a world of “role models, not male models.” our work came to life through catalogue, digital, ooh, and podcasts, featuring men who make remarkable contributions to society. Those featured include Leland Melvin, Ryan Duffy, Jason Flom, and Sean Brock. We curated looks for each role model and created product to correspond with the talent shots for a special edition catalogue.
Role: Creative Lead Art Direction
Made while at: CAA Marketing
Catalogue spreads
Behind The Scenes
