• Work
  • ABOUT

Bianca Pettinicchi is...

a marketing and advertising creative / art director, designer, concept developer and visual storyteller

  • Work
  • ABOUT
CONTACT:   bpettinicchi@gmail.com     (203) 215-5575

You can call me an art director, creative, storyteller, designer. I’m a medium agnostic creative with both agency and in-house experience. I love nothing more than concepting and crafting great ideas - be it a broadcast or TikTok campaign, IRL stunt or branded merch line for gen-z . I’ve done a lot of fulfilling work – my goal in life is to never stop learning and to make sure it’s always fun.

Where I’ve spent my time

Freelance Creative ACD / ART DIRECTOR
April 2023 – Present
Clients
- HBO for The White Lotus (at Kimmelot Agency)
- Drunk Elephant (client side)
- Neutrogena (at Colina Group)
- Variety of agencies for pitch work
- Chipotle (client side)
- Diageo (at Wheel House Labs)

Senior Creative at Chipotle Nov 2020 – April 2023

Creative Executive at CAA Marketing / Observatory Feb 2016 — Nov 2020 Los Angeles, CA, USA

Senior Art Director at Trailer Park Sep 2015 — Jan 2016 Los Angeles, CA, USA

Contract Art Director at TBWA Chiat Day Oct 2013 — Aug 2015 Los Angeles, CA, USA

Associate Art Director at Digitas Sep 2012 — Aug 2013 Boston, MA, USA

Art Director/Designer at ICON Worldwide Jan-May 2012 Buhler, Switzerland

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When I’m not in front of my computer

@bpettinicchi

Fancy Things

2022
CANNES LIONS
Silver - Film Lions: Online Film | Retail
Silver - Film Craft Lions: Post Production | Animation
Bronze - Film Lions: Culture and Context | Corporate Purpose & Social
Bronze - Film Craft Lions: Production | Achievement in Production
Bronze - Digital Craft: Form | Motion Graphics Design & Animation
Shortlist - Film Craft: Production | Production Design / Art Direction
Shortlist - Film Craft: Production | Use of Licensed / Adapted Music
Shortlist - Entertainment Lions for Music: Excellence in Music
Shortlist - Entertainment Lions: Audio-visual Branded Content | Fiction Film
Shortlist - Entertainment Lions: Talent | Film, Series & Audio
Shortlist - Entertainment Lions: Talent | Digital & Social

Clio
A Future Begins - Chipotle
Gold - Film Craft (Animation)

Clio
A Future Begins - Chipotle
Bronze - Branded Entertainment & Content

Annie Award
A Future Begins - Chipotle
Winner

2020
FAST COMPANY 10 MOST INNOVATIVE COMPANIES
VCA Pet Friendly
Observatory named number five for our film series for VCA

AdAge Creativity
Target Star Wars Toy Trailer Remake
Editors Pick - Article here

Brand Film Awards US
VCA Pet Friendly
Comedy Honoree

2019
CLIO AWARDS
BONOBOS #EvolveTheDefinition
Silver_Fashion/Beauty

WEBBY AWARDS
BONOBOS #EvolveTheDefinition
Honoree_Video: Viral
Honoree_Advertising, Media & PR: Best Cause Related Campaign
Nominee_Video: Fashion & Lifestyle
Winner_Webby For Good | Video: Fashion & Lifestyle

THE ONE SHOW
BONOBOS #EvolveTheDefinition
Merit_Interactive & Online: Websites

BRAND FILM FESTIVAL
BONOBOS #EvolveTheDefinition
Official selection/Winner_Viral

USA TODAY + BRAND FILM FESTIVAL
BONOBOS #EvolveTheDefinition
Nominee_USA TODAY’S Audience Award for Top Viral Film

2019 Streamys Brand Awards
VCA Pet Friendly
Honoree_Branded Content: Series

2018
YOUTUBE AD OF THE YEAR - that Rewrites the Rules
BONOBOS #EvolveTheDefinition
Winner

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