Bianca Pettinicchi

Creative Direction / Art Direction

Role Models Not Male Models

Client: Bonobos 2017
We wanted to position men's fashion brand, Bonobos, as a source of inspiration for modern men, highlighting a world of “role models, not male models.” our work came to life through catalogue, digital, ooh, and podcasts, featuring men who make remarkable contributions to society. those featured include Leland Melvin, Ryan Duffy, Jason Flom, and Sean Brock.

Role: lead creative for casting, talent photoshoot, catalogue layout and art director for clothing photoshoot

Role model photography

Product photography

Catalogue spreads

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Behind The Scenes