Bianca Pettinicchi is...

a marketing and advertising creative / art director, designer, concept developer and visual storyteller

TV / CAMPAIGN / CREATIVE DIRECTION

A FUTURE BEGINS
A stop-motion animated film that tells the intergenerational tale of a family farmer passing his farm onto his son and daughter-in-law set to Kacey Musgrave’s reimagination of Coldplay’s classic, “Fix You.”

New characters and detailed story lines were introduced to help inspire the next generation of farmers to not shy away from tech and humane, eco-conscious efficiencies to help keep the farm afloat.

The film sat at the center of a fully-integrated, content-centric campaign. We brought the world of the film to life through a Snapchat filter that mirrored our animation style. We collaborated with Carhartt to create a capsule collection inspired by the characters, with proceeds benefiting young farmers. The characters and film came to life across owned channels both digitally and in-store at Chipotle.

Role: Lead Creative
Director: Johnny Kelly at Nexus Studios
Made while at: Observatory and then Chipotle in-house

BEHIND THE SCENES