Bianca Pettinicchi is...

CAN A BURRITO CHANGE THE WORLD?
It could change how we plant things, water things, grow things, pick things, move things…it could change all the things.

This film was a milestone for Chipotle as it was the first Super Bowl Commercial for the brand. This historical moment for the brand was also used to address the issues within our food system and the agricultural industry, which has lost 40 times more farmers than it has gained over the last decade. To do this, Chipotle made a $5 million commitment over 5 years to do their part in removing barriers that make it difficult for the next generation of farmers and ranchers to get started and succeed. Funds go to the National Young Farmers Coalition to pave the way for the future of real food.

Role: Senior creative
Director: Mark Malloy
Made while at: Chipotle
Agency partner: Venables Bell & Partners