BONVOY

Client: Marriott Global 2019
Marriott Bonvoy’s “Rewards Reimagined” is a multi-channel global campaign, featuring a series of vignettes helmed by award-winning director Jean-Pierre Jeunet. With a bit of magical realism, we show how Marriott Bonvoy helps us connect on a global level in the spirit of understanding, inspiration, curiosity and hope. Each vignette highlights travelers experiencing unique Marriott Bonvoy moments in and around the 30 hotel brands under the new loyalty program. These moments range from hotel stays that show off the portfolio to events that highlight the rewards. Throughout, the audience can see the connections these people make while traveling. They smile, and share a laugh, and converse with one another. Except, instead of hearing words we’d expect coming out of their mouths, they all say the same one thing…

“BONVOY.”

It’s a question. It’s an answer. It’s a term of endearment. It is the common language of connection that we can all understand. It’s the name of Marriott’s new loyalty program.

Currently running in 18 languages across 22 countries, it is the largest campaign Marriott has ever run with production occurring in 6 different locations in 5 countries. To support the launch of Marriott Bonvoy–the new loyalty program combining Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest–we delivered over 1000 unique assets, including 30 and 60-second television commercials that launched during the 2019 Oscars, social and digital assets (animated and static), out of home, in-flight entertainment, and other bespoke placements.

Role: lead art director from concept through production (in five different countries) and post

Global media placements for station takeovers and OOH units