Bianca Pettinicchi is...

BONVOY
It’s a question. It’s an answer. It’s a term of endearment. It is the common language of connection that we can all understand. It’s the name of Marriott’s new loyalty program.

Marriott Bonvoy’s “Rewards Reimagined” is a multi-channel global campaign, featuring a series of vignettes helmed by award-winning director Jean-Pierre Jeunet. With a bit of magical realism, we show how Marriott Bonvoy helps us connect on a global level in the spirit of understanding, inspiration, curiosity and hope. Each vignette highlights travelers experiencing unique Marriott Bonvoy moments in and around the 30 hotel brands under the new loyalty program.

The campaign ran in 18 languages across 22 countries, it was the largest campaign Marriott has ever run with production occurring in 6 different locations in 5 countries. To support the launch of Marriott Bonvoy–the new loyalty program combining Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest–we delivered over 1000 unique assets, including 30 and 60-second television commercials that launched during the 2019 Oscars, social and digital assets (animated and static), out of home, in-flight entertainment, and other bespoke placements.

Role: Senior Art Director
Director: Jean Pierre Jeunet
Made while at: Observatory