Bianca Pettinicchi is...
a marketing and advertising creative / art director, designer, concept developer and visual storyteller
THE OC SUMMER
For 21Seeds summer campaign we revisited the early 2000s love child, The OC, by staring Rachel Bilson as her iconic character Summer Roberts. We've seen a huge trend of Y2K nostalgia and reboots flooding pop culture, and the core 21Seeds drinker is the prime audience for enjoying them.
Role: Creative Director
Made while at: Kimmelot
